Coffee bags for hospitality: what a roaster needs to know

Selling coffee to an individual roaster is very different from selling it to a bar, restaurant, or coffee shop chain. The Horeca channel has specific needs that directly affect the format, size, and features of the bag. Let us explain.

The 1 kg format is king in Horeca

In Horeca, coffee is consumed in large quantities and continuously. The 1 kg format reduces the number of packages, simplifies storage, and lowers the cost per kilo of coffee. It is the standard format for this channel.

What about the 500 g format?

The 500 g format has its place in Horeca for smaller establishments or for high-turnover specialty coffees where freshness is maintained by opening a bag every few days.

The valve is just as important

Although coffee rotates quickly in Horeca, the degassing valve is still necessary to be able to package freshly roasted coffee and ensure that it arrives at the establishment in perfect condition.

Image also matters in Horeca

More and more specialty bars and coffee shops display coffee bags on the counter or bar. A well-designed bag with your brand reinforces the establishment's image and generates conversation with customers.

Recurring orders and always available stock

Horeca cannot run out of coffee. Supply reliability is as important as product quality.

Customization to stand out

If you sell to establishments that want their own coffee brand, custom bags starting from 1,000 units are the solution. More and more coffee shops and restaurants want a bag with their logo to sell their own roasted coffee or white label coffee.

Do you sell to Horeca and want to optimize your packaging? Message us on WhatsApp and we'll help you choose the ideal format.