Coffee bags: stand-up or flat bottom? The perfect choice for your specialty coffee

Stand up or flat base? The perfect choice for your specialty coffee

When it comes to choosing the perfect packaging for your specialty coffee, the decision between a stand-up pouch and a flat-bottom pouch can be a tricky one. Both options offer unique advantages, and in many cases, the price is similar. To help you make the best decision, we’ll explore the features and benefits of each in detail.

Stand Up Coffee Bags : The Star of the Shelf

• Visibility and appeal: Their vertical design makes them the center of attention on any shelf. They are ideal for highlighting your brand and the personalized design of your bag.
• Ease of use: Sealed opening and closing ensure coffee freshness and make it easy to use.
• Versatility: They adapt to different sizes and types of coffee, from whole beans to ground.
• Detailed information: You can include plenty of information about the coffee's origin, tasting notes, and brewing recommendations.

Flat Bottom Bags : The Classic Option

• Efficient storage: They stack easily, optimizing space in your warehouse or cellar.
• Personalization: Although their design is simpler, you can customize them with your logo and other graphic elements.
• Timeless: Its classic design never goes out of style and adapts to different brand styles.

Which one to choose? The final decision

The choice between a stand-up bag and a flat-bottom bag will depend on several factors:

• Customer Experience: If you're looking to offer a premium experience, stand-up pouches are ideal.
• Point-of-sale presentation: Stand-up bags stand out on shelves and attract customers' attention.
• Sustainability: Both options can be sustainable, but research the materials and certifications available.

Additional considerations:

• Degassing Valve: Regardless of which option you choose, a degassing valve is essential to preserve the freshness of your coffee.
• Material: Choose high-quality materials that protect the coffee from light, moisture and odors.
• Personalization: Make your bags unique with a custom design that reflects your brand identity.

In summary, both stand-up and flat-bottom bags offer excellent options for packaging your coffee. The final choice will depend on your marketing goals, your budget, and your customers’ preferences.

Need help choosing the perfect option for your coffee? Contact us! Our team of experts will advise you throughout the entire process, from bag selection to custom design.